Are reviews on Google My Business more important than being top of Google? Here we have the famous chicken and egg scenario.
Getting on any search engines first page is important and will make your phone ring, reviews will help you do that, but being top of page one isn’t necessarily the be all and end all.
Those 5 stars are tremendously effective at persuading people to look at your what you have to offer and provided your offering is close to what they are looking for, chances are they will contact and buy from you.
Google rarely shows stars on its organic searches, but Google My Business is a very different kettle of fish. If you crack that little combination, of being in the top 3 of Google My Business along with stars from reviews, being first or top of the search engine isn’t the guarantee it used to be that anyone will phone you.
Take a look at a recent screen shot below.
Web Design in Horsham on Google My Business, not top, but with 29 5-star reviews, they get calls all the time, and this is why Google My business is so great.
Let’s take a brief look into the web design world in Horsham. There are 20 companies on Google My Business offering web design in Horsham, so trying to rank in the top 3 places out of 20 is a whole lot easier than fighting your way and trying to rank organically against the rest of the world.
Right now is the time to start using Google My Business, and the reason why is the guy that has one review is going to find it really difficult to catch up with 29 reviews, because you can bet you bottom dollar, Web Design in Horsham will be getting all the calls, which not only gives them more work, but also the opportunity to get more reviews.
Moz (a well respected SEO authority) recently produced a pie chart showing that reviews account for 15% of the ranking factor Google uses to rank your business. See graphic below:
and Google My business has a further 25% ranking factor that helps your website to rank.
So to sum up, being on the first page of a search engine is important, but you don’t need to be top. You do need reviews though, firstly because they will help you get onto a search engine’s first page, and secondly, they help you stand out from the crowd. You definitely need a Google My Business page, if you’re not already you should start using Google My business NOW.
If you want to start getting reviews the easy way, have a look at Google My Business Review cards, they are the easy way to get past, present and future customers to give you the reviews you deserve. Click on this link to read more about our Google review cards.
We also offer a complete Google My Business page setup, which includes:
- Claim your Google My Business Page.
- Fully optimise your Google My Business page.
- Add citations to directories.
- Review cards to give to your clients and prospects.
- All reviews to your Google My Business Page read by a human.
- Positive reviews responded to on your behalf.
- Negative reviews back to the owner for their attention.
- 2 x 500 word supplied posts per month posted.
- Up to 5 new supplied images per month posted.
- Monthly reports to show you where your leads are generated.
You can find out more about Google My Business set up by visiting www.easyseo.co.uk