Let’s face it…We all love the customers and clients who spontaneously leave us Google My Business reviews without having to ask them. But what about those other customers, the ones who were really happy with our service, but who never ‘get around’ to leaving a review. How do you ask them?
Reviews are our business and so we hope this article is helpful in giving you some new ideas about how to ask your customers for a Google My Business review.
Firstly, make sure that at every step of the way, every single one of your customers knows that you welcome reviews. In your very first interaction with a new customer, ask them where they heard about you (I hope you’re doing that anyway) and then ask if they’ve checked out your reviews. Explain that you’re really proud of them and you really hope these guys will leave you a review too.
Include snippets of some positive reviews in every piece of marketing and customer facing paperwork you put out there. They are in public domain, so you can use them elsewhere. Constantly reinforce that you love reviews and that your customers love leaving them for you.
When it comes to the end of the transaction, the normal time when your customers think about leaving you a review, there are several ways to ask for them.
If you don’t ask you don’t get! Simply asking each client will increase the number of reviews you receive by doing so. A very simple “We would really love it if you left us a review on Google My Business, here’s a free Review Card to remind you” will make a difference.
Secondly, consider giving your customers an alternative. Ask them where they would prefer to leave you a review.
“We’d really love it if you left us a review. Tell me, where do you prefer to leave reviews – Google My Business or Trip Advisor?” and then make sure you have the relevant Review Card ready to offer them.
Thirdly, you can even ask the customer to let you know that they’ve done so.
“Thank you so much. Do you think you’d have time to leave us a review on Google My Business? It really helps our business when people do.”
Hand the customer a Google My Business Review Card and say “let me know as soon as you’ve left our review and I will personally check it out and reply to you, thank you so much”.
And finally, don’t be embarrassed to ask for a review! If you’ve done a great job you deserve a 5 star review and don’t forget, customers aren’t offended if asked politely…in fact they often relish the opportunity of helping an supporting a local business…just like yours!
It is becoming almost as important to ask for a review, as it is for the sale. It really is worth developing your, and your team’s skills in asking for them. We hope this short article helps a little.