If right now you’re thinking ‘what’s all the fuss about?’ take a minute to read on.
With over 80% of people trusting on-line reviews as much as a personal recommendations, it’s no wonder they have become a hugely important factor in getting more customers.
Here’s why they are so important…
Getting higher up on Google
Search engines such as Google love reviews – They are social proof and can help boost your Google page’s position on the internet.
Standing out from the crowd
A business with 5 star reviews will automatically get noticed over those without – FACT!
Gaining customer trust
More consumers than ever judge a business by its online reviews – They offer reassurance and speak volumes about the quality of the services you offer.
Getting more local enquiries
If people trust you they’ll call you – simple as that! Research has shown that businesses with reviews are likely to get more local enquiries.
Ok – Now we’ve established that reviews are hugely important for the local business – let’s make a plan.
Here are 4 simple and effective ways to get your fair share of 5 star reviews.
Engagement – Don’t forget, every customer is a potential reviewer so engage with them and ensure the service you provide not only meets their expectations but exceeds it. Explain to your staff how important your reputation is and tell them to treat each customer like royalty!
Don’t be afraid to ask – Many people are embarrassed to ask for a review but this shouldn’t be the case. After all, if someone compliments you, ask them to put it in writing! Another great way is, to be honest: Explain that you’re working on improving customer service and that getting a review will help others judge your business on-line.
Don’t delay – Acting quickly is imperative and the longer you delay asking for a review, the more chance there is that the customer won’t bother or forget.
Make it easy – Asking for a review is one thing but don’t forget to make it as easy as possible. Sending an email with a link to your Google My Business page is better than expecting people to search on-line and find you.
If you can’t email your clients, personalized review cards which link to your Google My Business page are another great option. Give them to every customer or attach one to any correspondence you send out.
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In this article we’ve only brushed the surface of how reviews can affect your business and we hope it’s been helpful. Future blogs will be going into more detail and offering useful insights, handy tips and lots of information about getting more reviews – look out for them!