Firstly, the fact you searched for “How do I get 100 reviews” shows you understand the importance of reviews and how they can be a great asset for your business. Positive reviews can be hugely influential in the customer decision making process and by striving to get more reviews than your local competitors, you’re well on the way to gaining an unassailable lead over them.
Right… down to business – Let’s answer the question, How do I get 100 reviews by breaking it down into sections:
The most important thing is to make a plan and stick to it. However, and I can’t stress this enough… make it achievable! There’s no point dreaming up some over ambitious scheme that sounds great but can’t be delivered. Your plan should be simple to implement and tailored to your circumstances.
Before we start talking about strategy you need to consider one thing – How many customers do you see or engage with every week? This simple question will dictate the first part of your plan.
Business sectors with a high footfall such as hospitality, retail, health, automotive and entertainment need to work differently that those with fewer customers. For instance, if you want to get 100 reviews and you only have 1 customer a week it’s going to take you longer to achieve than a business with a constant daily stream of people.
Here are 2 simple strategies that cover both options:
How do I get my first 100 reviews – Businesses with a high number of customers.
The chances are your customers come and go quickly so the chance of engaging with them could be limited. With little chance of getting an email address it’s up to you to play the numbers game and give each and every happy customer the chance to leave you a 5 star review quickly and efficiently. Here’s how:
• Get personalized Review cards that direct your customers directly to your review page
• Work out what you want to say to people and encourage them to leave you a review.
• Make sure all of your team are on the same page – Everyone should know your plan and stick to it.
• Identify happy customers and make them your priority.
• Remember, just 2 reviews a day means you’ll have your 100 reviews in less than 2 months
• Put up reminders in your business premises reminding customers to leave you a review
To summarise, make a plan, share your plan, make it achievable and make it easy for people to leave you a review!
How do I get my first 100 reviews – Businesses with a low number of customers
Having less customers to ask for a review needn’t be a problem, you just have to accept it may take you longer to amass them. However, you have an advantage over those businesses with 100s of passing customers – ENGAGEMENT!
You are more likely to have longer to get to know your client and to have their contact details. This means you can devise a strategy along these lines:
• Plant the seed by mentioning reviews whenever you get positive feedback from the client
• Broach the subject before your complete the work you’re doing. That way, you can remind the customer again.
• Explain the value of reviews to you as a local business. Tell them it helps you improve your service and to get more enquiries
• Use review cards to facilitate customers accessing your review page directly
• Demonstrate how the cards work to the client (often the customer will complete your review there and then)
• If need be, follow up with an email that includes a link to your review page
In summary, you have more time and means at your disposal with less clients so make every one count. It may take you longer but by sticking to a well structured plan you’ll get there.
Lastly, many businesses look to current and future businesses to get their reviews. Why not contact past customers by emailing them or using social media? Simply explaining how important review are to you and that their reviews will help a local business prosper can be a strong motivation for people.
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