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Why you need more reviews – The Statistics

Brightly colored review interface showing television reviews. The left side displays a TV with a 4.5-star rating. The right side shows a 4.6 average rating, detailed rating breakdown, a smiling face of a person, and a positive review mentioning a 55" UHD TV.

Facts and figures that reinforce the importance of on-line reviews

Facts and figures that reinforce the importance of on-line reviews

The importance of reviews has escalated over the last few years and today, they influence consumer decisions more than ever but don’t just take our word for it. The data below is taken from bona fide sources such as Google and other leading industry experts

84% Of people trust on-line reviews as much as a personal recommendation

On-line reviews have shown to influence 67% of purchasing decisions
74% of consumers say that positive reviews make them trust a local business more
90% of people read on-line reviews before visiting/contacting a business.

7 out of 10 customers visit a business or make a purchase based on information they have found online

Read part 5 – Responding to Reviews